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The paper discusses the impact of innovative technologies and AI on Halal tourism, highlighting the challenges of providing authentic and high-quality services to Muslim travelers. The use of AI, automation, and advanced technologies can improve service excellence in Halal tourism. The integration of these technologies can help meet the specific needs of Muslim travelers, particularly in terms of Halal cuisine.

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Abstract

In the past few years, hospitality and tourism sector has experienced many significant changes by adapting to digital transformation. Many international hotels are using artificial intelligence in the form of robot chefs, which are specialized in performing a wide range of tasks by giving certain commands. Providing authentic service by maintaining service quality within a specific time remains a challenge for service providers in this industry. In a niche tourism sector where food is the priority for a specific group who are passionate about experiencing only Halal foods, for the mass production houses, it remains a challenge to provide standard products only by maintaining manual support. This chapter explains how artificial intelligence (AI) and automation are helping Halal tourism to improve service excellence. It elaborates on how advanced technology is supporting the operational needs of Muslim travelers, as they mainly seek Halal cuisine at a specific destination. What upgraded technical advancements, like voice recognition systems or the auto bots and service robots, or AI-driven mechanisms, have the possibilities in delivering service excellence in Halal tourism are also discussed in this chapter. This chapter explains that Halal tourism enterprises have a possible outcome if they adapt new technology to fulfill the needs of major communities. The research will help tourism policymakers and stakeholders obtain new strategies for greater success.

Key findings

  • AI and automation can enhance service quality and efficiency in Halal tourism
  • Advanced technologies, such as voice recognition systems and service robots, can support the operational needs of Muslim travelers
  • The use of AI-driven mechanisms can help mass production houses provide standard Halal products

Keywords

TourismMarketingService (business)HospitalityService providerExcellence

Identifiers

DOI
10.1108/978-1-80686-165-120261002
Journal
Halal Tourism and Artificial Intelligence
Year
2026